An independent phase spanning websites, digital execution, and business-facing problem-solving, strengthening a practical end-to-end understanding of how digital work is built, maintained, and improved.

• Worked across websites, design, content, and technical execution in direct collaboration with business needs.
• Built broad operational understanding of how digital assets, storefronts, and workflows need to connect in practice.
• Strengthened the bridge between design decisions, implementation quality, and maintainable delivery.

A personalised star map poster business that deepened practical experience with product presentation, digital flows, and direct-to-consumer execution.

• Built a niche e-commerce concept around personalized products and digital ordering flows.
• Strengthened practical understanding of product setup, customer-facing execution, and commerce operations.

Part of a broader progression in the same business context, connecting digital platform thinking, campaign execution, catalog work, and the bridge between physical and digital customer experience.

• Worked across digital platform needs, catalog execution, and customer-facing digital touchpoints.
• Contributed to the operational link between commercial messaging, assortment presentation, and digital delivery.

A long formative period where responsibilities expanded beyond design into e-commerce development, webshop administration, product presentation, digital execution, and broader commercial work.

• Worked with product presentation, web-related execution, and e-commerce support alongside design responsibilities.
• Built broad commercial understanding by operating close to both physical products and digital customer touchpoints.

Earlier roles across apprenticeship, internships, freelance work, and retail formed the foundation for structured execution, production discipline, and practical commercial awareness.

• UpstreaMarketing, freelance graphic designer, 2011–2014.
• A-TEX Promotion, graphic designer, 2012.
• Jacob Jensen Design, graphic design internship, 2011.
• DM finalist in media graphics, 2011.