01
Product data architecture
I structure product data and PIM models so information stays usable across marketplaces, channels, reporting, and internal workflows.
Denmark
E-commerce Systems & Marketplace Specialist
I work at the intersection of product data, automation, integrations, and marketplace operations to build scalable e-commerce infrastructure across markets and platforms.
For me, e-commerce is not primarily a marketing problem. It is a systems problem. If data, structure, and workflows do not hold together, growth creates complexity instead of efficiency. I build the underlying foundation that makes scalable commerce possible.
About / Positioning
I build the structure behind scalable commerce.
I work with e-commerce and marketplaces with a focus on building the systems that make everything work in practice. My work sits at the intersection of product data, automation, integrations, and scaling across markets and platforms.
I do not primarily approach e-commerce as marketing, campaigns, or visual optimization. I see it as a systems challenge. When data, structure, and workflows are not aligned, growth tends to create more complexity instead of more efficiency.
That is why I focus on building the foundation behind the business: structured product data, connected systems, maintainable workflows, and the infrastructure needed to scale without losing control.
What I Do
Complex setups become maintainable when data, systems, and workflows are aligned.
My goal is not just to solve one isolated problem, but to improve how the whole setup works together.
02
Workflow automation
I reduce repetitive manual handling by designing practical automations where they create real operational value.
03
Integrations and data flows
I connect systems through clear integrations and dependable handoffs instead of fragile workarounds and copy-paste operations.
04
Marketplace and multi-market scaling
I build structures that support new markets and channels without letting complexity grow faster than the business.
Experience
Recent roles that show a clear move from digital execution into systems-led commerce operations.
E-commerce & Marketplace Operations
Kabooki / JBS Textile Group
Hands-on responsibility for e-commerce and marketplace operations with a strong focus on Amazon, product data quality, scalable workflows, and system integration across multiple markets.
- Managed Amazon Vendor and Seller operations with a strong focus on listing stability, compliance, and long-term maintainability.
- Structured and maintained large-scale product catalog data using Plytix PIM.
- Built and maintained automations in Make.com across Plytix, Shoporama, spreadsheets, and marketplace-related systems.
- Worked with APIs across commerce, analytics, and product data systems to improve data flow and operational reliability.
- Supported reporting flows with GA4, Google Sheets, and Looker Studio.
- Contributed to scalable SEO and content workflows based on structured data and AI.
Independent Digital Consultant
Pasionel
An independent phase spanning websites, digital execution, and business-facing problem-solving, strengthening a practical end-to-end understanding of how digital work is built, maintained, and improved.
- Worked across websites, design, content, and technical execution in direct collaboration with business needs.
- Built broad operational understanding of how digital assets, storefronts, and workflows need to connect in practice.
- Strengthened the bridge between design decisions, implementation quality, and maintainable delivery.
Founder / Designer / Developer
Independent e-commerce side project / Stjernekort.dk
A personalised star map poster business that deepened practical experience with product presentation, digital flows, and direct-to-consumer execution.
- Built a niche e-commerce concept around personalized products and digital ordering flows.
- Strengthened practical understanding of product setup, customer-facing execution, and commerce operations.
Marketing Specialist
MitGavevalg.dk / Baxx Promotion, now Metz A/S
Part of a broader progression in the same business context, connecting digital platform thinking, campaign execution, catalog work, and the bridge between physical and digital customer experience.
- Worked across digital platform needs, catalog execution, and customer-facing digital touchpoints.
- Contributed to the operational link between commercial messaging, assortment presentation, and digital delivery.
Senior Graphic Designer
Metz A/S
A long formative period where responsibilities expanded beyond design into e-commerce development, webshop administration, product presentation, digital execution, and broader commercial work.
- Worked with product presentation, web-related execution, and e-commerce support alongside design responsibilities.
- Built broad commercial understanding by operating close to both physical products and digital customer touchpoints.
Earlier experience
Selected roles and formative experience
Earlier roles across apprenticeship, internships, freelance work, and retail formed the foundation for structured execution, production discipline, and practical commercial awareness.
- UpstreaMarketing, freelance graphic designer, 2011–2014.
- A-TEX Promotion, graphic designer, 2012.
- Jacob Jensen Design, internship, 2011.
- DM finalist in media graphics, 2011.
- Sortberg+Hansen ApS, media graphic apprenticeship, 2008–2011.
- føtex / Salling Group, part-time retail assistant, 2005–2008.
Tools & Systems
I do not work with tools in isolation. I work with how they fit together into a maintainable system.
Tools matter when they create a clear operating model, reliable data flow, and less manual friction over time.
PIM & product data
- Plytix
- Structured attributes
- Catalog governance
Automation & workflows
- Make.com
- Operational triggers
- Process simplification
Data modeling & transformation
- Google Sheets
- Validation logic
- Data cleanup
Commerce platforms
- Shoporama
- Amazon Vendor
- Amazon Seller
Analytics & reporting
- GA4
- Looker Studio
- Operational dashboards
Integrations
- REST APIs
- CSV pipelines
- Cross-system handoffs
AI-assisted scaling
- SEO support
- Content workflows
- Image process support
Core Strengths
Systems thinking translated into practical execution.
I see where a setup stops scaling before the symptoms become expensive.
I break down complexity into concrete structures, workflows, and decisions.
I design data models that remain usable across multiple systems.
I replace manual friction with integrations where the payoff is real.
I automate without losing operational overview.
I build for maintainability, not just short-term delivery.
How I Work
A practical way of improving systems that need to hold up over time.
The work is usually iterative, but the principle stays the same: get clarity first, build structure second, automate third.
Understand the current setup
I start by understanding the current system landscape, existing constraints, and where ownership actually sits.
Identify bottlenecks and data issues
I look for inconsistent data, manual friction, weak dependencies, and the points where scaling becomes fragile.
Map flows and dependencies
I map how information moves across people, systems, and channels to see what must be reliable and what should be simplified.
Design a scalable structure
I define a cleaner structure for product data, workflows, integrations, or operating responsibilities.
Implement hands-on
I work directly in the systems, setup, and data model rather than stopping at recommendations.
Automate where it creates value
I automate repeatable work where it improves reliability, speed, or capacity without creating hidden fragility.
Improve continuously
I refine the setup based on live data, operational feedback, and what the real workload reveals over time.
Selected Focus Areas
Initial focus areas, ready to become CMS-driven case highlights.
01
Product data structure for scalable multi-channel use
How product information should be structured so one foundation can support marketplaces, reporting, and future channels without repeated cleanup.
02
Automation workflows that reduce manual handling
Practical automations that remove repetitive handling while preserving control, traceability, and maintainability.
03
Marketplace operations built for long-term maintainability
Operational marketplace setups that protect listing continuity, support compliance, and lower the cost of scaling across markets.
Contact
Open to relevant conversations.
If you are building or scaling an e-commerce setup and need better structure behind the scenes, the right place to reach me is LinkedIn.